Despite its booming success, the coffee giant was hit like all other businesses and had to cut costs by at least $500 million, close 800 stores in the U.S. alone (6 in Oregon), and lay off more than 4,000 employees. In addition, the company conducted more customer research, offered discounts, and increased advertising to attract business.   Those coffee houses that thought Starbuck’s Oregon pull-back was the beginning of a trend may face a renewed leaner competitor. Read The Whole Story At The Oregon Biz Report

Related posts:

1. Foreclosures continue to hit Oregon hard, report finds
2. Oregon will begin requiring a biodiesel blend in August
3. Regence BlueCross Sues The State Of Oregon